- Title
- Morning Letter 21st
- Date
- 2007/01/14
- Contents
Dear SIMMTECH Family,
The New Year has come. I pray for you and your family's health, happiness. And also I pray that all your dreams will be fulfilled.
Today, I would like to give more thoughts on our new vision and slogan that we shared during the New Year's kickoff meeting.
First, if we were to define our vision, phrases like 'a dream of the future or a blueprint of the future' would be suitable. It has been our vision and dream to be the Top 3 Global PCB company.
But from this year, I would like to share a bigger dream and vision with you.
"Electronic parts manufacturer that contributes to the happiness of mankind"
What do you all think?
As I mentioned in Morning Letter #1, in a digital society like this, digital devices enabled us to have rapid means of communication and access to massive information at our fingertips in a way that we could have never imaged before. Also, the speed and variation of change will have a tremendous impact in an unpredictable way. Becoming an electronic parts manufacturer that contributes to the happiness of humanity, who now live in an information-oriented society, should be our ultimate dream and vision.
Cell phones, MP3 players, computers, and cameras are representative digital devices in this digital society and all these contain our products.
The pursuit of our vision will be realized by following:
First is our core value, 'Integrity,' and the other is 'Empowering Leadership.' I've carefully explained about 'Empowering Leadership' during the TMT meeting in last December, and I would like to once again further discuss on this issue when given a chance.
We have chosen 'Technology Only!' as New Year's slogan like last year. Today, we have grown to be a Korea's Top National Representative PCB Company. However, we should not be complacent, because we still have technical gap compared to our global Top Class PCB competitors. So, this year, I hope that we will not only narrow the gap, but also surpass our competitors by utilizing a Gap Analysis.
The technology we are talking about refers to manufacturing and R&D in a narrow sense, but also includes technology that is involved with each department, such sales operations, equipment, management, etc., in a broader sense. In other words, 'Technology Only!' can be accomplished when each department focuses on becoming experts in their own field.
Dear SIMMTECH family,
We are where we are through our 'Choice and Focus' strategy. However, in this limitless technology competition era, our current strategy is insufficient to be the best company.
We need a vision that we can all share with. The vision will be a strong motivation and a driving force for us to be the world's best company. And no matter what others say, I will be a 'Dreamer.' It is up to you and me to make SIMMTECH Rocket to fly out of the atmosphere to stably enter the 'Global Top Class' orbit. Let's wholeheartedly share our dream to realize it!
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